Salt Lake City, Utah

AI-Driven Marketing Strategy
for Businesses That Want to Grow

I'm N8 Lindquist — Marketing Director at Mark Miller Subaru and founder of NL Consulting. I build full-funnel marketing systems powered by AI that compound over time and don't require a full team to run.

The Person
Behind the Strategy

I'm a marketing director, consultant, and builder based in Salt Lake City, Utah. My day job is leading full-funnel marketing for Mark Miller Subaru — one of Utah's most recognized automotive groups — where I manage a $3M+ annual marketing budget, a team of four, and direct relationships with agencies, vendors, and Subaru of America's co-op program.

Through NL Consulting, I work with small businesses and local brands who need serious marketing infrastructure — not just a strategy deck. My edge is combining executive-level strategic thinking with AI-native execution. I build systems that keep producing without requiring a full team to run them.

Earlier in my career I managed a $500K+ SMB ad portfolio at Pinterest and served as a Digital Marketing Executive at the Salt Lake Tribune. I hold a B.S. in Marketing from the University of Utah's David Eccles School of Business.

Outside of work, I'm working toward my private pilot license, actively investing in equities and options, and building digital products on the side.

Core Skills

  • Multi-channel campaign management
  • Budgeting, forecasting & ROI analysis
  • AI integration & marketing automation
  • Agency & vendor management
  • Executive reporting & dashboards
  • SEO, paid media, social, email, web

Industries

  • Automotive & dealerships
  • Hospitality & restaurants
  • Local & service businesses
  • Digital media & publishing
  • AdTech / SaaS platforms

Connect

What I
Bring to the Table

01

Marketing Strategy & Brand Positioning

Full-funnel strategy built on data, not templates. Competitive positioning, audience segmentation, multi-channel planning, and messaging architecture — backed by $3M+ in annual budget management and measurable ROI across automotive, media, and hospitality verticals.

Brand Identity Go-to-Market Competitive Analysis Budget Allocation
02

AI-Driven Marketing & Automation

I embed AI into marketing workflows that scale without adding headcount. Executive reporting dashboards, customer follow-up systems, content pipelines, and review generation — built lean, fast, and actually used. Small businesses competing with companies three times their size.

AI Systems Automation Workflow Design Executive Reporting
03

Digital Presence & Performance Media

Website strategy, social media systems, and paid media that converts. SEO, PPC, Google Ads, social advertising, influencer marketing, and email — deployed with consistent cross-channel messaging across automotive, hospitality, and local service businesses.

SEO & PPC Social Strategy Web Development Email Marketing

Companies &
Work

Mark Miller Subaru
Director of Marketing managing $3M+ annual budget across multiple stores. Full-funnel brand, acquisition, loyalty, and community strategy. Led AI-powered executive reporting, co-op compliance, and $550K+ in nonprofit partnerships including Subaru Loves to Help and Love Promise campaigns.
Automotive
Carvers Steaks & Seafood
Brand strategy, social media, and AI-powered customer review systems for Sandy, Utah's award-winning steakhouse — voted Best Steakhouse in Salt Lake. Premium hospitality featuring hand-cut steaks, fresh seafood, four fireplaces, and private dining for up to 50 guests at 10720 S Holiday Park Drive, Sandy.
Hospitality
NL Consulting
Founder and Principal Consultant providing strategic marketing advisory for small businesses. AI tool integration, channel performance audits, high-ROI campaign prioritization, and system onboarding. Helping local Utah businesses compete at scale without enterprise-sized teams.
Consulting
Salt Lake Tribune
Digital Marketing Executive managing ad campaigns for local businesses across Utah. Developed marketing materials ensuring brand consistency and visual impact. Analyzed campaign performance and delivered actionable insights to optimize client strategy.
Media
Pinterest / MarketStar
Partner Manager overseeing $500K+ in SMB advertising budgets. Exceeded sales goals by activating new accounts, re-engaging dormant partners, and growing existing investments. Educated executive stakeholders on performance-driven digital strategy across the Pinterest platform.
AdTech

Experience &
Qualifications

Director of Marketing
Mark Miller Subaru · Salt Lake City, UT
May 2023 — Present
  • Manage hiring and development of 3 full-time staff and 1 intern across marketing operations
  • Own $3M+ annual marketing budget across multiple stores — monitoring CAC, ROI, and funnel metrics to reallocate spend toward highest-performing channels
  • Led community partnership programs contributing $550K+ in nonprofit donations while increasing brand visibility through Subaru Loves to Help and Love Promise initiatives
  • Deployed AI-powered executive reporting dashboards synthesizing high-volume marketing data for leadership decision-making
  • Launched app-based customer loyalty platform with points-based rewards to drive retention and lifetime value
  • Advised ownership on redirecting upper-funnel sponsorship spend toward performance-driven lower-funnel channels with measurable ROI
  • Managed co-op compliance and vendor relationships with Subaru of America's national marketing program
Founder & Principal Consultant
NL Consulting · Salt Lake City, UT
Aug 2025 — Present
  • Serve as strategic marketing advisor assessing channel performance and prioritizing high-ROI campaigns for external clients
  • Advise small businesses on AI tool integration to save time, improve efficiency, and compete with larger companies
  • Vet and onboard new marketing systems to help business owners scale their operations without additional headcount
Digital Marketing Manager
Mark Miller Subaru · Salt Lake City, UT
Aug 2022 — May 2023
  • Deployed full-funnel strategy across SEO, PPC, email, social, and web with consistent cross-channel messaging
  • Launched structured customer referral program ($100 referral / $100 credit) increasing peer-driven acquisition
  • Managed influencer marketing partnerships to extend brand reach and drive organic engagement
  • Oversaw advertising compliance with federal and state regulations across all channels
Digital Marketing Executive
Salt Lake Tribune · Salt Lake City, UT
Feb 2021 — Aug 2022
  • Secured and managed digital advertising campaigns for local businesses across Utah
  • Developed ad layouts and materials ensuring brand consistency and visual impact
  • Analyzed campaign performance and delivered actionable insights to optimize client strategy and spend
Partner Manager — Pinterest
MarketStar · Salt Lake City, UT
Jul 2020 — Feb 2021
  • Managed a portfolio of SMB advertisers, advising on campaign strategy across the Pinterest platform
  • Oversaw $500K+ in advertising budgets and educated executive stakeholders on performance-driven digital strategy
  • Exceeded sales goals by activating new accounts, re-engaging dormant partners, and growing existing investments
Education

B.S. in Marketing

University of Utah — David Eccles School of Business · Salt Lake City, UT

Skills & Tools
Strategy
Brand Positioning Go-to-Market Budget Mgmt ROI Analysis Competitive Research
Digital / Media
SEO PPC / Google Ads Meta Ads Email Marketing Social Strategy Influencer Mktg
AI & Tech
AI Dashboards Marketing Automation CRM Systems Web Development Analytics

Ready to Build
Something Together?

I take on a limited number of consulting engagements at a time. If you need a strategic partner who operates with precision, moves fast, and leaves behind infrastructure that works — let's talk.

Send a Message